BUILDING IN
MIDDLE TENNESSEE?
Let’s create more exposure for your homes and communities — from new developments and spec inventory to community marketing and buyer reach.
Spec Inventory
Community Marketing
Buyer Reach
MORE THAN ANOTHER LISTING AGENT.
John York helps builders present the full story behind a project — not just a floor plan or a single address.
Community positioning
Define the buyer, lifestyle, location, and value message before individual homes are marketed.
Inventory exposure
Give spec homes, lots, and available inventory multiple ways to be discovered.
Buyer lead generation
Create entry points through ads, social content, QR codes, project pages, and local marketing.
Follow-up systems
Capture inquiries and keep interested buyers moving toward a real conversation.
TURN THE PROJECT INTO A MARKETING CHANNEL.
On-site visibility, digital exposure, lead capture, and follow-up should work together — not as disconnected pieces.
PRINT STILL HELPS THE STORY TRAVEL.
Brochures, mailers, project guides, QR-enabled collateral, and community pieces extend the campaign beyond the screen and give buyers something they can keep, share, and scan.
EXPERIENCE ACROSS DIFFERENT PROJECT TYPES.
John’s builder work spans new communities, active inventory, custom homes, and remodel-focused opportunities.
Bison Developments
Community-focused development marketing and Homestead at Lafayette.
Unique Construction
Active Middle Tennessee inventory and project visibility.
C&C Building Group
Custom homes, specialty builds, and sold inventory.
Revision Homes
Renovations, remodels, and repositioned properties.
START WITH ONE REAL PROJECT.
One development, one community, or one stretch of active inventory is enough to begin.
Review the project
Align on inventory, location, timing, goals, and the biggest challenge.
Define the buyer & story
Clarify who should care, what makes the project different, and how it should be positioned.
Build the marketing
Create the right mix of project assets, digital exposure, physical marketing, and lead capture.
Launch + follow up
Drive visibility, capture inquiries, and connect interested buyers with John.
LET’S LOOK AT ONE OF YOUR PROJECTS.
You don’t need to prepare a presentation. Give John the basics and we’ll start there.
JOHN YORK
Builder and new-construction focused real estate marketing across Nashville, Franklin, Hendersonville, Gallatin, Murfreesboro, Goodlettsville, Clarksville, and Brentwood.
(615) 972-3130
johnyorkrealtor@gmail.com
johnyork.lpthomesearch.com